Late last week, Google confirmed a major update to the infamous Panda algorithm. Quickly discovered by Danny Sullivan, it appeared that Searchmetrics had done a great job outlining who was hurt and who wasn’t.  Let’s take a look at that first.

Who did well

Corporate media clearly seemed to benefit from this update, especially News Corporation properties Fox News and The Wall Street Journal.   More significantly, perhaps, we can see a clear trend in improved performance by sites that contain a lot of video and audio (tv.com, ign.com, youtube.com), which even includes the previously mentioned mainstream media.  Take a look.

Google says yes.  While some may question the advantage of multiple ip hosting in certain situations, in many circumstances, there is no room for questioning.  One such area is where internationalization is concerned.  

Are you surprised? Of course, many users choose multiple IP address hosting for networks of micro sites and any other number of reasons. International SEO does absolutely hinge on local IP address allocations, however. Not convinced?  Here it is directly from Matt Cutts (head of Google’s Web Spam Team).

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Although it’s now well over six months since the infamous Google Panda Update that shook the SEO world to it’s core, many webmasters still have not regained their rankings. Now more than ever, the quality of on-page content matters. If your site(s) have lost their ranking due to the Google Panda update, there is hope.  Here are 11 things that you can start in on right now to rectify these issues.

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As Google continues to move into social media, it seems impossible for search engine optimization professionals to look the other way.  Following last month’s announcement of the Google +1 button, the company’s intents to reclaim their share of web activity from social sites like Twitter and Facebook are clearer than ever.  Behold, the coming tide of Google+.

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Look at how a simple Google search for computer monitors has changed in the past year (below).  Study it.  It may not be long before all of your search results look this way.

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Will your site be taking advantage?

It’s now official, the Google +1 button designed for websites will be officially released tomorrow.  One of Google’s launch partners reportedly leaked news of the release to TechCrunch, who later confirmed that this is indeed true.

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Back in January, Google snuck a new feature into their search results that remained overlooked by many of their users.  The now infamous Social Search. Are you one of those that weren’t aware of the change?  Watch this:

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