It should be clear to anyone with more than a passing interest in search engine optimization that it favors long-term planning and hard work over easy, short-term gain. If you need any proof of this, you need look no further than last year’s Penguin 2.0 update and how hard it hit websites that used questionable (yet effective) optimization techniques like paid links, content networks, and link schemes. What’s one thing all those strategies shared in common?
They were easy. They required minimal work on the part of the webmaster and gave immediate returns.
Writing can be pretty rough work, and putting together a piece of quality content that’s both properly search-optimized and valuable to the reader can be a very tall order. Wouldn’t it be awesome if you could simply take a single good piece of content and turn it into a hundred pieces or more without having to put in any extra effort? Wouldn’t it be great if, instead of having to pay a hundred writers, you could simply pay one and sell the same piece a hundred times?
The only constant in search is change. Every time you think you have Google figured out, they switch it up again. The search engine giant kept the SEO world guessing in 2013 by changing their algorithm over five hundred times, a trend that will most likely continue this year. It’s important to stay a step ahead, so in that spirit, here are five bold SEO predictions moving forward in 2014.
In the continuing saga of big companies implementing SEO strategies that get them a spanking, Rap Genius has had its SERP positions 
Life was simpler for businesses even just a decade ago. Of course, reputation was as crucial for a company then as it is now, but in the intervening years the way that customers and clients interact with business has changed radically. No business can please one hundred percent of their customers, but, whereas back in the day that might have meant a complaint, some bad word-of-mouth, or at the worst a letter to the media, in a world where everyone with a grudge and an internet connection can make themselves heard by millions, every business has to take reputation management seriously. 
However beautiful your site and however compelling your content, all of that effort is wasted if users hit the homepage and can’t figure out where to go from there. Poorly conceived site architecture is responsible for increasing bounce rates and lowering conversion rates. And, if you think that you have trouble with shoddy site architecture, spare a thought for poor Googlebot, which is nowhere near as smart as the average user and is tasked with making sense of it all. 
Since Marissa Mayer took over at Yahoo!, many of its properties have been revamped.