Per Statista, in 2019 mobile devices accounted for about 51 percent of total web page views worldwide.  What that means for you is that if your website isn’t optimized to be viewed and browsed on the small screen, you’re potentially alienating more than half your audience. That’s not the only reason mobile optimization is important, either.

Artificial intelligence (AI) and machine learning are changing the face of search engine optimization and search engine marketing (SEO). That’s the prevailing narrative, anyway.  The one pushed by media pundits and self-professed experts with only a faint understanding of their own content.

It’s no secret that just as with Google, YouTube’s algorithms are a closely-guarded secret. Unfortunately, it also seems to be no secret that compared to Google, YouTube seems in many ways to be fumbling in the dark. As noted by Ben Popken of  NBC News, YouTube wants people to spend as much time watching videos as possible, but its algorithms aren’t entirely sure on how.

By now, we’re going to assume you’ve had the basics of eCommerce search engine optimization drilled into you. 

It’s common knowledge that Google jealously guards the inner workings of its search engine. While search engine optimization experts and marketing professionals can make educated judgements as to what a particular algorithm update does or how it works, based on careful observation of cause and effect, they are just guessing. 

Search engine optimization (SEO) is a surprisingly complex discipline. The ways it has evolved  in just the past few years alone are staggering. How can anyone be expected to keep up? 

There’s no shortage of search engine optimization tools and platforms on the web, both premium and free. The range of choices available to you is actually a bit dizzying, particularly if you’re new to search engine optimization (SEO).

Before social media, before Google, before smartphones and tablets, there were search engines.

The only real constant in the search engine optimization space is that it’s constantly evolving.

A young woman is looking for a nice place to take her boyfriend for their anniversary dinner. She opens up Google and enters the search term “best restaurants in Hudson Florida.” After looking at a few of the options and choosing a few that seem promising, she closes her browser to mull over her options a bit.