Most businesses are impacted by changing seasons. People are less likely to buy products such as sunscreen during winter, for instance. There likely won’t be much interest in Christmas during Spring.
For some organizations, however, the seasons almost entirely dictate their profits, and ultimately their success or failure. Airlines and hotels, for instance, see a significant boost during vacation times, and many tourist agencies are suffering greatly as a result of the novel coronavirus. It’s important to understand where you fall on this scale.
Are there certain times of the year during which you experience a huge boom, whilst others are much slower? Or do you manage to bring in plenty of business year-round? Armed with this understanding, you should create a marketing strategy that capitalizes on the time of year, leveraging imagery that resonates with your audience and tapping into your busiest seasons.
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