Spring is on the way, and as always it’s a great time for growth, renewal, and reflection. SEO is a constantly shifting endeavor, so we need to keep on top of the newest thinking, ever ready to exchange worn out strategies for the newest and most effective techniques.

We like to help our clients keep on top of the buzz so they can adapt to changing time, so here’s our end-of-the-month roundup of the most interesting content we’ve come across.

SEO

February may be the shortest month of the year, but that doesn’t mean there’s any less of the awesome content marketing, social media, and SEO content that we love to share. So, for your delight and edification, here’s some of the most informative and actionable content that we’ve come across this month.

SEO

18 Meta Tags Every Webpage Should Have in 2013

Continue reading →

The first month of what promises to be a year of change in the SEO industry is drawing to a close. As usual, we have for you the content that we have found most interesting, informative, and entertaining during January.

The debate over the value of content marketing seems to be shifting away from straightforward cheerleading or naysaying towards a more nuanced dialogue. We expect that continue as the year progresses, and of course, we’ll continue to share with you the high-points in the inbound marketing landscape.

SEO

Why Executives Should Care About SEO, and How You Can Help Them

As 2012 rolled to a close, the SEO and content marketing world was inundated with predictions and prognostications of what is to come in 2013. This month’s content curation round-up is going to include a lot of crystal ball gazing. It’ll be interesting to come back here in a year’s time and see who was right, who was wrong, and who was so wrong we can point and laugh at them.

SEO and Content Marketing

(Attrib:Flickr: h.koppdelaney)

As usual, this month we’ve trawled the wilds of the Internet to bring you what we think is the most informative, timely, and useful content. Enjoy!

Search Engine Optimization

• Remarketing with Google Analytics – Building Targeted Audiences – Remarketing with Google has become more popular over the past six months and I think this is set to continue into 2013. Once you get the hang of it, it is relatively easy to set up and manage.
• SEO Variables You Need To Know – Search engines use multiple variables to determine how good a website is and how relevant it is to a user’s search query.
• Guide to Rich Snippets – Infographic – High rankings in the SERPS are no longer enough. Rich snippets are part of increasingly enhanced SERPs designed to help people make decisions before they click.
• What’s the Difference Between SEO and Content Marketing? – The main reason creating content just for Google is missing the point is because that’s not what Google wants you to do.
• Building a Video SEO Strategy – The core tactics of technical Video SEO are pretty easy to pick up. You can read through the bulk of what there is to know about getting rich snippets, optimizing for YouTube, and driving links back to your site within a couple of hours.
• Should You Focus on SEO or PPC when You Launch a New Website – There are so many different ways to attract targeted traffic to your website, and it is often hard to know which method is best for you. Two of the most popular ways to drive traffic are SEO and PPC, but is one of these better than the other?
• 9 Best WordPress SEO Plugins – A great roundup of plugins to help your site get to where it belongs in the SERPs. Continue reading →

October has been a interesting month for SEOs and webmasters. Google’s Disavow Links tool put the cat among the pigeons, and as ever, the Internet was abuzz with chatter about SEO, marketing, conversion rates, and design.

We’ve bravely ventured out into the wilds of the Web and brought back 20 of the most interesting articles we came across for your education and enjoyment.

WordPress and Blogging

• Import Your Google Doc Files into WordPress in 4 Easy Steps – This plugin allows you to work in Google Docs and send the files to WordPress using an automated script when you are done.
• 5 Awesome Tips To Set Guest Posting Guidelines – Having a guest post submission guideline page will help you to reduce the chances of getting spam and useless article. Moreover when you reject a blog post, you can simply direct users to your guest post guideline page to tell them what they have done wrong and what kind of guest post you accept.
• Why WordPress is your best option as a content platform – Quality content is the core component of successful online marketing. WordPress makes the creation, curation and delivery of your content relatively easy. Continue reading →

Keeping abreast of everything that’s happening in a vibrant and dynamic industries like SEO and inbound marketing is no easy task. So, this week, we’re pleased to offer our visitors the first of our monthly roundups of what you need to be reading in SEO, social media, hosting and web design.

We hope you learn as much from reading it as we did when we compiled it.

SEO and Inbound Marketing

•  I see so many SEO guides floating around that advocate manually collecting all kinds of information, from contact information to broken links, and they almost always consist of digging around the internet for the information and copying and pasting…and copying and pasting…and copying and pasting.
•  If you take some time to decode some of these fancy looking SEO acronyms, you may find that understanding internet marketing lingo isn’t as difficult as you think.
• Author Rank: A Step-by-Step Guide to Dominating Search with Content Marketing – If you are a content marketer, blogger or writer, you’ll be happy to hear that there have been five recent SEO changes that will play to your strengths.
• Blog Headline Writing Lessons from Mega-traffic Sites – What’s one of the most simple traffic building tools that even most top bloggers don’t use? Surprisingly, few bloggers take advantage of the ability to target a separate headline for people browsing the site and people searching via Google, Bing, etc. Continue reading →