Life was simpler for businesses even just a decade ago. Of course, reputation was as crucial for a company then as it is now, but in the intervening years the way that customers and clients interact with business has changed radically. No business can please one hundred percent of their customers, but, whereas back in the day that might have meant a complaint, some bad word-of-mouth, or at the worst a letter to the media, in a world where everyone with a grudge and an internet connection can make themselves heard by millions, every business has to take reputation management seriously. Continue reading
