You gotta give Google credit. They certainly have timing. In the weeks leading up to Halloween, they decided to roll out Penguin 3.0, which certainly gave a fright to those who practice less than savory SEO techniques. These kind of updates to the Google algorithm are yet another reminder that successful SEO is the result of hard work and engaging a variety of strategies to drive traffic to your site. In that spirit, we’ve rounded up the most relevant articles from the fields of SEO, content marketing, and social media to help your business develop a winning inbound marketing plan. These are the best we found in October. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
SEO
Google’s Penguin is Flapping Again – But What About the Much-Feared Guest Post Penalty?
The long awaited and widely anticipated Penguin 3.0 update from Google is finally here. It’s nearly finished rolling out as I write.
Penguin 3.0: A Proven Roadmap to Recovery
Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but exactly the steps we took to accomplish this recovery.
Eye Tracking in 2014: How Users View and Interact with Today’s Google SERPs
In September 2014, Mediative released its latest eye-tracking research entitled “The Evolution of Google’s Search Engine Results Pages and Their Effects on User Behavior.”
How to Master The Art of Social SEO
The idea that social media influences organic search success is still very much up in the air considering the debate between correlation and causation.
8 SEO Trends Your CMO Needs to Know for 2015
It’s that time of the year when annual marketing budgets are defined and decisions are made that will set the stage for wins or losses next year.
What is the Future of Search
Yes, I understand. We’re always trying to figure that out. We zig and Google zags and all that. It’s exhausting! But regarding the future of mobile search, Google put forth some solid information in the Developer blog this month that will be highly useful to anyone developing Android apps for the mobile market.
Should You Copy A Top Site’s SEO?
Should your SEO emulate the same optimization found on top websites? To answer this question, look at Amazon.com.
7 Things You Believe About SEO That Are Not True
Having run an SEO firm since 2003 I’ve had the opportunity to interact with thousands of clients and potential clients. In those interactions I’ve seen a long laundry list of misconceptions when it comes to SEO.
Content Marketing
Why Video Marketing Needs to Be a Priority for Every Single Brand
SEO should be an essential part of any brands marketing agenda if they want to reach their target audience, but by contrast, video SEO, and video marketing are too often seen as a sideline venture.
How to Turn Research Into Content Marketing Strategy AND Tactics
Did you know that Darth Vader is polling higher than all potential 2016 presidential candidates? Yes, it’s true, according to the recent Washington Post article, which recapped the results of a clever survey by Nate Silver’s respected statistical analysis firm, FiveThirtyEight.
7 Content Marketing Tips For When You Lack Time & Resources
Content curation is a great tactic for marketers without the resources to produce tons of original content. Columnist Chuck Sharp shares his tips on how to do it right.
The Dark Side of Content Marketing [Infographic]
Content marketing is all the rage, but it has a dark side that businesses must acknowledge. One horrifying fact: Though 27 million pieces of content are shared daily and 86% of B2B organizations use content marketing, only 21% of marketers think they’re successful at measuring the ROI of their content, according to studies that Scripted cites in the following infographic.
1% of Content Marketing Articles Receive 30% of all Shares – What The Data Means For Your Next Post
When you sit down to write an article on content marketing do you dream about it being one of the most shared posts this month? Maybe a top ten post or at least in the top ten percent?
Social Media
How to Use Social Listening to Improve Brand Health
Ready to run a high-performing social/digital marketing program? What are the essential elements? Content marketing — check. Content optimization — check. Social media strategy — check. Everything is there, right? Wrong.
How to Repurpose Blog Content for Social Media
Do you spend a lot of time writing blog posts and creating social media content. Ever feel like you don’t have enough time to focus on both?
10 Reasons to Keep Using Facebook for Business
With its falling organic reach, using Facebook for business might seem like a dying proposition. However, there may still be benefits to engaging in this particular social channel.
To Auto-Publish or Not to Auto-Publish on Social Media. That Is the Question
Should you schedule posts or post organically? We have this conversation about once a month in our office.
11 Tips for a Social Media Plan That Rocks and Rules
So, you want to put together a social media plan that: doesn’t break the bank or take all day, every day, for the rest of your life; expresses your brand messages; and hey, how about this? Converts internet surfers into loyal customers and raving fans.
This month we’ll end the roundup with an interesting look back to when WiFi was just a developing dream.
Image: Flickr/IMLS DCC