If there’s one thing the SEO industry is obsessed with, it’s the future. Whether reacting to Google algorithm updates or integrating the newest techniques, SEO is all about moving forward and staying relevant. In that spirit, we like to collect the most interesting and relevant articles from the fields of SEO, content marketing, and social media each month to help you and your business stay ahead of the curve. Here are the ones that stuck out to us in September and October. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
SEO
Google: More First Page URLs In Search Results Are HTTPS Relative To The URLs On The Web
At Search Marketing Expo East, Google’s Gary Illyes presented on an HTTPS panel and shared some very interesting data and history on Google’s HTTPS ranking signal.
Immortal, Evolving: Why SEO is Anything but Dead
New algorithms being employed by leading search engines mean traditional search engine optimisation tools are no longer effective. But that does not necessarily mean the life has gone out of the industry.
Penguin Recovery: Should You Be Removing Links or Just Disavowing?
If you have been affected by Google’s Penguin algorithm, should you be actively trying to remove your unnatural links?
The Future of Link Building
Building the types of links that help grow your online business and organic search traffic is getting harder. It used to be fairly straightforward, back before Google worked out how to treat links with different levels of quality and trust.
22 SEO Tips Will Get You Top Ranked in 2015
Design With SEO In Mind: If your last website isn’t doing it for you, it might be time to redesign your site. But if you do this, rebuild it with SEO in mind and how you can easily implement it.
Where Keywords Fit Into the Future of SEO
You might remember analyzing that oft-quoted Romeo & Juliet line in high school English class. And I’m guessing you thought it was actually, “What’s in a name?” (Common mistake; I won’t hold it against you.)
SEO Ranking Factors You Can’t Ignore!
SearchMetrics is a SEO software company and, each year, they produce a report on SEO ranking factors that analyzes the content that appears high up in the search results and looks at why this content does well.
Is Your Website Being Indexed Properly by Google?
One of the most common problems experienced when trying to rank in Google, is that your website is not currently being indexed correctly.
Content Marketing
How to Overcome the Content Distribution Hurdle: Lessons from Someone Who Had No Idea What They Were Doing
We all know that the golden rule to content marketing is “provide value.” Many people don’t realize this is just the first part of a two-part rule.
Why We’re More Like to Remember Content with Images and Videos (Infographic)
If you want someone to remember your message–in a presentation, an article, or a report–tell them a story.
A Content Strategy Template You Can Build On
Picture it. A room full of executives from a company you never thought you could land as a client. They’re so engaged in what they are saying that they’re leaning forward in their chairs.
What We Learned Analyzing 595 Buffer Blog Posts
The very first Buffer blog post—Want to Tweet While You Sleep?—was published in January 2011. Three-and-a-half years and 595 posts later, we’ve covered a lot of ground, learned a huge number of social media tips, and written a ton of helpful, actionable content.
Grow Your Business a Thousandfold in One Year With Content Marketing
Want to grow business revenue a thousandfold in one year? Commit yoursef to writing more and invest in content marketing. Here’s how to do it.
Social Media
How to Think Like a Local for Global Social Media Content Success
So, you’ve read a few articles on growing your business by going global, and now you’re ready to reveal your content marketing to the world with a global social media content campaign?
How A Google Mistake That Killed BuzzFeed’s Traffic Turned It Into A Social Media Powerhouse
What helped turn BuzzFeed into a site that is the poster child for riding social media into massive popularity and traffic?
Do You Ello?
Did you know there is a new social network site that’s receiving more than 30,000 requests to join every hour?
A Glimpse Into Marketers’ Social Media Strategies
Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales.
7 Tips for Taking on New Social Media Platforms
Social media is a unique animal in the digital marketing jungle. Lesser known platforms that have just set up shop often attract the most active users.
This month we’ll end the roundup with a fun look at every Gameboy start screen ever compiled into one video.
Image: Flickr/Nebraska Helen