This pa
st month seemed fairly calm from an SEO point of view. There were no major Matt Cutts declarations or Google updates that sent the industry scrambling. In the world of social media and content marketing, LinkedIn continues to assert itself as a force to be reckoned with while Google+ remains a source of much confusion.
April had many great articles. Therefore, we put together the best ones. This will help you make your business more successful. We hope you like them. Furthermore, if you want to see the same great content for the rest of the month, please remember to check in with us on [mention platform, e.g., our blog, social media]. Twitter, Facebook.
SEO
5 Steps to Set Up a Stellar SEO Strategy
Whether you’re in charge of executing an SEO strategy for a highly established website or a brand new domain, possessing the ability to understand the current business situation, along with seeing future challenges and opportunities, is critical when crafting a sustainable plan of attack.
Come Over to the Plus Side: Google+ and its SEO Benefits
SEO as we knew it is dead. Or at least it’s dying. Fortunately, Google+ is evolving. Specifically, it’s developing an entirely new form of SEO. This new approach is also much more natural. Ultimately, its goal is to help searchers discover the most valuable content available.
Google’s Matt Cutts on SEO: A Retrospective
Panda, Google versus Bing, Penguin, and guest blogging marked the turbulent years of 2011 to 2013 for the search industry. As a result, Matt Cutts, being the prominent voice and face of Google, experienced the intense frustration of many angry webmasters and marketers.
Keyword Research: Where is My Niche?
If you are not familiar with niches, you should be. But we aren’t talking about roles within an ecosystem, but rather about marketing.
SEO 101: Getting The On-Page SEO Basics
If you don’t get the basics of on-page SEO right, you have very little chance of securing top spots for competitive key phrases, even if you’ve got a fantastic outreach and PR campaign and an awesome link profile!
One Way to Future-Proof Your SEO
Our digital world is full of 301s and 404s. It also has anchor text, link building, and keyword metrics. Moreover, search engines are always changing. As they develop, they get better at finding and stopping manipulative SEO. Consequently, professionals stay informed. They diligently work to remain relevant. They also keep up with the ongoing updates.
7 Keys to Great SEO For Content Marketers
Welcome to the second post in our Contently Labs series. Here, we address common questions. These questions often come from current or prospective brand publishers. Today’s question: “What SEO practices are most important nowadays for brand publishers?”
The Best Place to Hide a Dead Body is Page Two of Google
The title of this post is quite attention-grabbing and packs a powerful message. It certainly caught my attention when the quote was dropped on inbound.org by Dharmesh Shah on April 3rd.
Content Marketing
Creating Buyer Personas to Push Your Content Strategy Forward
Many small business owners are changing their content marketing strategy this year. And while the Webmaster and SEO community discusses many ways to alter your strategy and stay safe, one of my favorites is creating buyer personas.
Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us
Here at BuzzSumo, we’ve analyzed the social share counts of over 100 million articles in the past 8 months. So it’s fair to say we have a pretty good idea of what gets shared the most.
Is Referral Traffic from Reddit of Any Value to Publishers?
Reddit offers a wealth of content. You can find useful, interesting, or even bizarre things there. Therefore, it serves as a perfect tool for procrastination.
How to Frack Your Content Marketing and Close The Social Loop
Brands are missing a big chance. They could close the “social loop.” They could also make their own content stronger. Specifically, top publisher sites now use advanced technologies. These technologies use learning algorithms. They also use content recommendations and visual content platforms. As a result, these sites can connect readers with interesting content.
How to Do Content Marketing on a Shoestring Budget
“Content marketing” can sound costly. Indeed, for many companies, it is an expensive endeavor. In fact, most of the businesses I collaborate with don’t have excessive financial resources.
Social Media
50 Expert Tips for Getting Started on Social Media
“If you were to give a one-sentence tip to a small business owner just starting out with social media, what would you say?” That’s the question we’ve been asking a lot over the last few weeks.
21 Social Media Tips You’ll Wish You’d Known Sooner
For Facebook, Twitter, Pinterest, Instagram, LinkedIn, and Foursquare.
The 6 Dangerous Fallacies of Social Media
You may have heard of social media. There’s been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true.
We Can All Be LinkedIn Influencers. Here’s How
When LinkedIn launched the publishing network known as LinkedIn Influencer in 2012, members gained instant access to top voices in business such as Richard Branson, Martha Stewart, and Arianna Huffington.
Transforming Social ROI From a Myth Into Reality
Here’s a question I still hear too much: “What’s the ROI of social media?” Typically, a B2B marketer asks this. Often, they seem to just accept spending time and money on social media. However, they might not really understand why they’re doing it.
We’ll finish up this month’s roundup with Matt Cutts answering the question, “How does Google choose the title for search results?”
