In the current climate, having an online presence is essential, and starting with the moment you begin designing your website, you should be considering how SEO, social media, and content marketing are being addressed and advanced. If you really think about it, these elements impact every aspect of a business from the moment it is introduced to the world all the way through its future successes. In that spirit, we gathered some of the best SEO, social media, and content marketing articles from March to help you get the most out of your business. Enjoy, and if you’re looking for the same great content the rest of the month, don’t forget to check in with us on Twitter, Facebook, and Google+.
SEO
4 SEO Benefits of Responsive Web Design
With more people using their smartphones and tablets to browse the internet, it has become increasingly important to create a website that works across multiple platforms.
7 Simple Ways to Optimize a Blog Post for the Search Engines
There is so much palaver banded about on how to optimise a blog post to make it seem totally complicated. In reality, when all is said and done, there are some simple procedures that can be put in place that will make a big difference, and these really don’t need to beefed up to make you believe it needs to be done by a fancy, expensive SEO agency.
5 Ways to Get More Traffic to Your E-commerce Store Blog
If you’re an online merchant selling your goods through an e-commerce website, then one of the best ways to attract more traffic (visitors) to your store is through blogging.
Anatomy of a Large-Scale Negative SEO Attack
One of our clients (I’m not going to say which one but they have been with us a couple of years so we know their history) is currently the subject of a fairly aggressive negative SEO attack and we thought it would be interesting to share what such an attack looks like.
Strong SEO Keywords are Key
The world of SEO or Search Engine Optimization is all about helping the search engines find websites with expertise on what the user is searching for.
The Good, The Bad And The Guest Blogs
It might not always be easy being Matt Cutts. He has the very tricky job of delivering news about Google’s algorithm updates and it can make the internet direct a whole lot of rage straight his way.
The Ideal Length for Blog Posts, Tweets, and Everything Else in Your Marketing
“It depends.” What a totally unsatisfying answer. Of course it depends. But there are rules of thumb. There is research. We can analyze what works and draw conclusions. We can create guidelines, especially for things that are measurable. Like length.
Finding the Keywords Your Competitors Use
It’s important when analyzing keywords that you know which keywords your competitors use and if you’re in the proper league to either continue to use them or try for keywords that are still popular yet not used as often.
Content Marketing
The Ultimate Guide to Building a Rock Solid Content Strategy
Content marketing is more than just blogging. You need more than great writing to attract, engage, convert, and retain users at the right stage of the buy-cycle.
How to Get More Twitter Followers for Your Brand with Content Marketing
Content marketing and social media are integral to any successful blogger or publisher’s revenue-generating strategies. But how can you be sure that you are taking the right steps to build your fan base while also trying to monetize?
The Art of Thinking Sideways: Content Marketing for ‘Boring’ Businesses
It’s amazing what you end up finding online working in the SEO game. Some of the most obscure business sectors have thriving communities and many online magazines and publications. It’s really quite staggering.
5 Pieces of Lousy Blogging Advice You Need to Forget
1. The purpose of a blog is list-building/SEO/virality: So why do you have a blog in the first place? It is okay to admit that it’s part of your digital marketing strategy, and a great blog can be a key part of that strategy.
How to Make Your Content, Messages and Ideas Stick
It’s a frenzied environment in social media these days. Publishers, brands (anyone, really, who wants to share info, vent or get attention) spew content and updates. We try our best to filter the mess, and focus on the important stuff.
Social Media
15 Pro Hacks: Social Media Success Without Sucking Away Your Time
For some reason, the word “shortcut” gets a bad rap in business. It is depicted as cheap, easy, and sometimes, downright lazy. But what about the shortcut that got you to a client dinner on time, helped make an impactful presentation, or gave you more time to focus on engaging?
SEO, Social Media, Content Marketing… All Need a Plan
We build websites, all day, every day. And I think we do one heck of a job. Our clients love our work and send us lots of referrals. Does this mean that each one of those websites instantly made our clients millions? No, of course not.
The Ultimate Guide to Hashtags
Since its first use in 2007, the hashtag has spread from Twitter to almost all major social media networks, including Facebook, Instagram, Google+, YouTube, and even Vine.
4 Social Media Tips Inspired by George Takei
Social media can be incredibly difficult to use as a marketing tool. Some companies and organizations expect instant sales simply from posting once a day or gaining a certain number of likes. But theres a reason social media isn’t called “likey media” or “posty media.”
An Investigative Approach to Social Media Content Analytics
Two hundred million active Twitter users send 400 million tweets per day. Six-hundred-thousand pieces of content are shared on Facebook each minute. Seventy-two hours of video are uploaded to YouTube every minute.
4 Social Media Tips to Build Relationships From SXSW
Large events like SXSW have social media buzzing with excitement. If you attend a large event like this, social media can help you get the most out of your experience by helping you build the right relationships at the right time.
We’ll finish up this month’s roundup with Matt Cutts answering the question, “Is there a version of Google that excludes backlinks as a ranking factor?”
Image: Flickr/JD Hancock