Love & Marriage. Peanut Butter & Jelly. SEO & Content Marketing (or SEO & Social Media)??? These days, the letters SEO are usually followed by one of two pairs of words. Like other great combinations from history, it seems that you can’t have one without the other. In that spirit, we’ve gathered up the best SEO, content marketing, and social media articles from July for your enjoyment. When you’ve finished reading, let us know your favorites in the comment section below.
SEO
10 Effective Tips on Ways to Use Search Engine Optimization for Your E-Commerce Site
1. Compile an in-depth keyword research report. Focus on your business products and services. Consider your brand and industry. Think about the demographics of your target customers. You’ll need to choose specific long-tail keyword search terms. Also, select relevant keyword phrases. Test these using tools like Google Keyword Tools. This will help you determine the estimated traffic for each keyword phrase. You’ll also see the competitiveness of each phrase.
7 Ways Duplicate Content Is Killing Your SEO (And 11 Simple Fixes)
Duplicate content is one of the biggest killers for a website’s rankings and one of the first things that I recommend fixing when helping a client with their SEO. Until 2011, if a page was a duplicate, or ‘thin content’ page, the worst that would happen is that the offending page would just be filtered out the search results.
Social Media and SEO, They Love Each Other
When I started working in social media (just a mere two years ago) I had no idea what SEO was – and I’m embarrassed to admit it, but alas it is now off my chest! My focus was on social, but today, SEO has become a regular part of my job. My focus has shifted to include SEO and how it works with our social media efforts.
Microsites vs Subdomains: Which Is Better For SEO?
This week, Mitch Briggs, Senior Inbound Consultant, offers his expert advice on building authority for your website. Specifically, do you know the optimal locations for placing your valuable content? To find out, read below for Mitch’s insightful recommendations.
Why Links Remain Critical to SEO Success
With all the “link building is dead!” and “link building isn’t dying or dead!” posts out there, coupled with the fear that many people seem to have where link building is concerned, it’s natural to wonder about who’s right.
When can we all admit that going mobile is not something that will happen in the future? It’s as if e-commerce is always on the cusp of the next best thing and we give little regard to what is happening in the space right here, right now.
Pinterest SEO: A Guide for Businesses
Seventy percent of Pinterest users look for buying ideas. In contrast, only 17% of Facebook users do this. Therefore, putting your product on Pinterest offers a big chance. You can make your products known. People can love them. They can share them. And finally, they can buy them. However, you need to be found to get noticed.
4 SEO Marketing Strategy Tips for New Websites
If your business is launching a new website, you are probably thinking about how to best implement the latest trends in SEO. It’s important to keep up with SEO trends as they are constantly changing and the strategies used last year, or even a month ago, may no longer have relevance.
Duck Duck Go’s Impact On The Current SEO Landscape and Its Future Trajectory
Recent headlines report the NSA has been profiling people’s online activities. (The irony of stating this online is not lost on me.) It’s fascinating to observe how this has affected search engines. Specifically, as privacy concerns have grown due to the PRISM situation, a small portion of the market has shifted. These users are now turning to alternative search engines. These alternatives offer stricter privacy policies. For example, Google, Yahoo, and Bing have all experienced this slight user migration.
A Newbie’s Guide to Link Building
Content Marketing
How Content Writing is a Lot Like Telling Stories to a 4-Year Old
This past week, I spent a lot of time in cars, buses, and trains. With a four-year old. Consequently, I also spent a lot of time making up stories about a kid with magic powers that lives in a fire truck and fights a fire-emanating villain named George George. (Fire and firefighting are popular themes with this particular four-year old.)
The Role of Content Marketing in the Lead Generation Funnel
Content marketing isn’t just about establishing thought leadership, sharing helpful information and driving traffic to a company’s website—it’s also about generating, nurturing and converting leads. But running a successful content marketing campaign requires a proper understanding of the lead gen funnel.
The Most Amazing (Content) Marketing Campaign. Ever.
SEOs have become content marketers. Our industry has looked for ways to create great content that earns links naturally. However, true content marketers need a wider focus. We should concentrate on developing impactful campaigns. These campaigns should help businesses gain visibility. They should also help businesses effectively share their message. Furthermore, these campaigns should successfully launch new assets. Ultimately, they should build and shape a strong brand identity.
Everything You Need to Know About Content Marketing (Charts)
Content marketing is incredibly popular right now! Indeed, as a key component of inbound marketing, content marketing powers social media efforts. Furthermore, it supports search engine optimization. Consequently, it drives both lead generation and sales. While 2012 marked content marketing’s significant rise, it remains a top priority in marketers’ plans this year.
It’s been common knowledge for a while – since Google rolled out its Panda algorithm, to be precise – that quality content is a vital component in SEO. Having an impressively designed website to accommodate that content is also extremely important.
Social Media
Uh Yes, You WILL Be Providing Customer Service on Facebook
What was your primary reason for being on Facebook? For most organisations, it’s all about visibility and reach – selling more, and more often. But, here’s the thing: If you’re a consumer-facing company, and you set up a Facebook page, there will be a customer service dimension to what you do.
Is ‘Social Media ROI’ an Oxymoron?
The words “social media” and “ROI” are often used together. However, the term “social media ROI” frequently takes on an opposite meaning. This remains confusing for many companies. Let me explain. The term “social media ROI,” as it’s commonly used, asks: “What is the measurable return on using social media for your company?” But that’s not the literal meaning of those two words together.
We’ll finish up this month’s roundup with Matt Cutts answering the question, “If my site goes down for a day, does that affect my rankings?”
nice topic to cover and very good content to read. i like it really as its very informative and interesting for me specially when you write content is similar to telling story to 4 year old kid …. you are rite … i have develop a content of my website can you please review or view it just and give your feedback . my name is Muhammad Rizwan i will look for it .. thanks ..