image(Flickr/ninepennies)
When people hear about SEO hosting, a common query is “Why should I use SEO hosting; surely I can optimize my site for search with any hosting company.” That’s completely right, but SEO hosting has a specific place in the SEO strategist’s tool box. In this article, we’d like to clear up some of the confusion around SEO hosting and help you develop an understanding of what it is and why you might need it.
What Is SEO Hosting?
The number of IP addresses that SEO hosting companies offer to clients defines them. If you follow web hosting news, you know IPv4 numbers are scarce. When developers created IPv4, they didn’t foresee the massive number of internet-connected devices. Now, not enough IP addresses exist. Therefore, hosting companies often lack enough to serve all their clients.
SEO hosting companies specialize in having many more IP numbers available than standard web hosts. A hosting company like ASEOHosting has many hundreds of Class C IPs (also known as /24s). That’s why SEO hosting is commonly called multiple IP hosting.
That abundance of IP address diversity gives SEO hosting companies a distinct advantage when compared to standard hosting companies.
Benefits Of SEO Hosting
The fundamental advantage of a hosting account with a multiple IP hosting company is this: each site you deploy can have its own IP. You won’t be forced to share one IP across many shared hosting accounts or one hosting account with many domains. Each domain can have its own IP address.
There are four main SEO benefits to multiple IP hosting:
International SEO
Google and other search engines use IP address locations to rank sites. Sites with IPs in relevant areas rank higher. This is compared to sites with IPs from outside that area. SEO hosting offers multiple IPs in different locations. This makes it easier for sites to rank in their target geographical area. SEO hosting provides multiple IPs in different locations, which makes it easier for sites to rank in the relevant geographical area.
Local SEO
Local SEO is the other side of the international SEO coin. Sites with IPs tied to relevant geographical areas are going to rank better than those without.
Avoiding Association With Penalized Domains
When many sites share the same IP, as in shared hosting, the search engines might penalize that IP if some of the sites spam or distribute malware. If this happens, the innocent sites sharing that IP can also suffer. Having an IP per site prevents blanket penalties from harming innocent sites.
Using Distinct IPs On Your Network Of Sites
Many valid reasons exist for having multiple linked websites. For instance, a company might want different brands for various market segments. If these sites share an IP, their links lose value. They don’t pass the same “link juice” as sites on separate IPs. SEO hosting lets each site or microsite have its own Class C IP address.
SEO hosting can bring significant benefits to international and local SEO, as well as helping to avoid penalty by association.
