The flowers arrived as expected in May, but so did a new Penguin update from Google. Now, more than ever, it’s important to make sure your SEO is being done the right way. In that spirit, we’ve gathered up the best SEO, content marketing, and social media articles from May. Take a moment to check out this informative and interesting content for some great suggestions.
SEO
Steady your SEO Ship with the Correct Anchor Distribution
By the time the Panda and Penguin updates from Google had been rolled out the internet changed almost instantly, and although my niche sites suffered dramatically as a result (as did my income) the simple fact is that these changes were for the better.
Old SEO, Meet New SEO: How to Get Buy-in for Modern Marketing
Marketing moves fast. The SEO strategies that win today – creating high-quality content, focusing on the metrics that matter to clients and investing in digital PR – are often far different than what’s come before them. Next-level marketers and SEOs know what it takes to be successful today, but convincing the powers that be within a business or organization can be challenging.
International SEO: Why the Devil is in the Detail
SEO is not clear-cut – never has been and is even less so now. Answers to questions about the best tactics and approaches are often of the ‘it depends’ variety, particularly when it comes to International SEO strategies.
The Future Of SEO in a Socially Driven World
If SEO is dead, social media will be, too, in another five years. So, keep calm and tweet on. Hold that thought for a second – I can explain. In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine optimization is “dead” – with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn’t it?
How to Improve your SEO by Setting up a Multi-National WordPress Site
WordPress is a popular blogging and content management tool now used by many businesses for their blog or main site. It’s now used by over 60 million websites worldwide according to Forbes, including up to 15% of Alexa’s ‘Top 1 million sites.’
Essential 2013 SEO Health Check Guide
2012 was a year of change for the SEO industry and it already feels as though 2013 will be every bit as turbulent. It has never been more important to ensure your site’s SEO is healthy. This guide is intended as a comprehensive resource for carrying out a review of your site’s health and SEO performance.
Why Does SEO Take So Long?
It’s a question many frustrated business owners have asked again and again. It’s a completely valid question–yet one that rarely gets answered to anyone’s satisfaction. Here then, is a nuts-and-bolts answer to the question of why search engine optimization takes so much time. As you’ll see, this frequently time-consuming process is all part of an assurance that your SEO dollars are well-spent.
SEO Link Building ALERT! Paid-Organic Social Content Distribution Is The Future
In case you haven’t noticed the SEO buzz kill, it’s practically Armageddon out there, at least for some last gen marketers. For SEO practitioners who don’t know what they’re doing anymore 2013 SEO is brutal man, just brutal. Google’s veritable Jihad against link spammers and outdated link building tactics is finally working to a greater extent.
3 Search Engine Optimization Must-Dos
Did you know just a little search engine optimization (SEO) magic will do wonders for your website and business? With that, we have 3 simple SEO to-dos that’ll not only make a positive difference for your site, but you can knock ‘em out in no time. So crack open that laptop, grab a brew (it’s been proven to increase productivity *wink, wink*) and let’s get to work!
3 International SEO Considerations
Running international SEO campaigns presents many challenges, but can also result in significant rewards. As time goes on, it’s becoming increasingly difficult to rank in Google for targeted keyword due to increased competition and growth of budgets and investments by your competitors in online marketing strategies. Expanding your brand into a multi-national presence compounds the difficulty of your online marketing process exponentially.
Content Marketing
Content Isn’t King. Trust Is King.
As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the content isn’t designed to sell a specific product or service, but rather to sell you, and to interested potential customers.
Blogging on the World Wide Web: Content Marketing for an International Audience
The Internet may have made the world your marketplace, but taking your content marketing efforts to a global market isn’t without challenges. When you need to reach past your cultural norm and market to a different part of the world, what do you need to change about your content marketing efforts?
How Good Content & SEO Creates A Fairytale Ending
Perhaps you remember “Beauty and The Beast,” the Disney Classic, as a touching story about a beautiful girl who sees beyond physical appearance. Or, maybe you’re like me, and you remember The Beast as the most terrifying creature in Disney history.
12 Common Misconceptions About Content Marketing
I don’t know everything about content marketing – no one does. Sometimes we are tempted to think we do but when the truth comes home there is always a lot more to learn about content marketing’s role on the social web. The concept is constantly evolving and we content marketers will strive to perfect it indefinitely. But currently, some are promoting false ideas about the concept of content marketing and these are sometimes preventing others from having success.
Social Media
How Marketing Legend Guy Kawasaki Manages His Social Media Presence
Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day.
20 Blogs to Help You Become a Google+ Expert
Ever since Google+ launched back in 2011, small business owners have been curious about its purpose in marketing business plans. Although Google is the world’s most popular search engine, businesses have doubted its engagement and influence in comparison to other social networks.
The Complete History of Social Media (Infographic)
Ask people to do a word association exercise with the term social media and you will likely be bombarded with a slew of “Facebook, Twitter, and Pinterest” responses. Of course, those are currently the three hottest social media sites on the planet, but surprisingly the history of social media goes back hundreds or even thousands of years.
We’ll finish up this month’s roundup with Matt Cutts letting us know what you should expect in the next few months in terms of SEO for Google.