April may bring May flowers, but it also brings a new crop of SEO, content marketing, and social media content that we are thrilled to share with you. So, without further ado, here’s the most informative and interesting content that we came across during the last month.
SEO
What Programming Is Teaching Me About SEO and Life
Even if you have zero interest in programming or SEO, I’m convinced you’re going to be glad you decided to read this blog post. And to make it a total no-brainer for you, I’m offering a 100% money back guarantee. Sound good? Keep reading.
Unnatural Links Detection – How To Guide & Case Study
With the latest chit chat that Google is going to release the next version of Google Penguin soon, I think it is a good time to remember how you can easily detect unnatural links in your sites’ profile. This detection technique can to be used for any site, even if it did not receive a penalty or unnatural link warning. It is a good technique that you can use to understand and manage the risk that you might be exposed to when the next unnatural link update comes.
SEO Practices in 2013: Location, Links and Luck – Part 1
Google’s search engineer Matt Cutts said that Google’s algorithms change once per day at the least. In one year, over 500 algorithm changes take place. Instead of focusing SEO strategy to fight against Panda, Penguin and other animal-friendly Google changes, strategies need to focus beyond typical SEO tactics. Here are a few ideas for you.
SEO: Best Way to Get Website Promotion
SEO or search engine optimization has become an important marketing mechanism for online businesses. Proper methods related to search engine optimization helps in enhancing the performance of the sites after being placed in the search engines. The working of SEO mostly depends on the type of web indexes being used, the particularities of search, usage of pivotal words, and proper functioning of web indexing tools.
International Linkbuilding: Learnings from the Trenches
This is the written version of the presentation which was presented during the famous SEO Campixx conference in Berlin, Germany. During two days, 130 presentations divided over 10 tracks where given. This makes it possible to have a lot of detailed talks, within one weekend. For everyone who speaks German, or just understands German like me, I recommend to get a ticket for next year!
SEO Evolution: Sell, Discover, Deliver & Report on Highly Converting Keywords
Over the past few months I have attended industry events in both Europe and the United States. During this time I have had in-depth conversations with many SEO professionals from SEO firms of all sizes about their challenges with selling, delivering and ultimately demonstrating results of SEO services to end clients. There were many common threads and general trends, however the one SEO challenge that stands out the most is: reporting on improvements in keyword position is pointless without applying keyword visits and conversion data.
SEO Audit Checklist: 20 Tasks that Every Website Owner Shouldn’t Forget About
How your website ranks in major search engines plays an significant role in gaining potential clients for your business. It is then important to conduct a complete SEO audit and identify the obstacles that keep your site from reaching the top results or the opportunities to improve performance. Here are twenty (20) best practices to ensure that you’re meeting the top SEO requirements.
3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well.
How to Submit Articles to Increase Your SEO!
SEO or Search Engine Optimization is a tenuous tactic used by businesses big or small all over the web. When executed well, a website can propel to the first page of the major search engines, putting the business in the line of sight of the consumer when they’re already searching for a product or service.
Content Marketing
Content Criminal Minds: 11 Essential Goals of a Solid Content Strategy
Does your content strategy have a team leader? It should. When I first wrote about the characteristics of a strong content strategy in Content Criminal Minds: Why Your Content Needs a BAU, I introduced you to Aaron Hotchner, the team’s leader. He’s known for making sure the team meets its goals. He keeps everyone focused and makes sure everything gets done. It’s a big job, but he does it with a devoted, professional air.
Google Author Rank and Authorship: What We Know So Far
By now (I hope!) most businesses realize that Google Plus is not only here to stay but offers a number of distinct benefits from a marketing standpoint. Many will mention the effect of Google+ on SEO (Google Search). Or they’ll bring up Hangouts and Hangouts on Air as useful, free communication and broadcasting tools. And more and more brands are finding creative uses for Google+ Communities.
The Content Marketing Landscape Infographic
We have created an infographic to highlight the content marketing landscape in 2013. If you didn’t already know – content marketing involves elements of everything from analytics to content generation and SEO to social. As one of the UK’s leading content marketing companies we wanted to create an informative infographic that highlights how all these important disciplines come together.
Social Media
How To Improve Social Media Marketing Efforts For Mobile Users
The State of the Media: Social Media Report 2012 by Nielsen shows interesting facts. In 2012, people accessed social media accounts from their Smartphone as compared to previous years. While Facebook mobile access increased by 85 percent, Pinterest mobile users increased 4225 percent; in the same way, Twitter and LinkedIn mobile users increased by 140 percent and 114 percent respectively.
The 7 Most Interesting Social Media Studies and What to Learn from Them
One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined. Their guiding metrics and studies are really just in their beginning phase and a lot is still quite vague. To help make things a tiny bit more clear, I thought it might be helpful to collect 10 of the most interesting social media studies and see what we can best learn from them.
5 Must-Haves For Your Brand’s Social Media Policy
Chances are, your company has a social media policy. Whether it’s buried in the back of an HR handbook or requires a full day of rigorous training to understand all the rules, almost everyone has some form of dos and don’ts when it comes to the social space. However, as social media evolves at a lightning speed, it becomes increasingly pertinent to address issues that might not have come up in the past. To get you started on the policy refresh, here are some questions/scenarios that you should prepare BEFORE it falls upon your social marketing team.
We’ll wrap up this month’s roundup with Matt Cutts letting us know why a new page’s ranking changes over time.