Spring is on the way, and as always it’s a great time for growth, renewal, and reflection. SEO is a constantly shifting endeavor, so we need to keep on top of the newest thinking, ever ready to exchange worn out strategies for the newest and most effective techniques.
We like to help our clients keep on top of the buzz so they can adapt to changing time, so here’s our end-of-the-month roundup of the most interesting content we’ve come across.
SEO
5 Strategies for Better ‘Link Building’ and Improving Your SEO
The digital marketing world has seen more changes in the past two years than over the last 10 years combined, thanks to the release of Google’s Panda and Penguin algorithm updates. Both have changed online marketing best practices, including everything from how sites should be built to how “backlinks” should be created. Links that go from another site to yours are called backlinks because they point back…
Top Five SEO Mistakes of 2013
The face of SEO has changed, and time will tell if it’s for the better. Now it’s extremely difficult for a site to rank on the first page for moderately competitive keywords. The days of blasting the web with your backlinks in order to rank are long gone. In some ways this has leveled the playing field, but it means that webmasters must be extremely cautious with their…
SEO Finds In Your Server Log
I am a huge Portland Trail Blazers fan, and in the early 2000s, my favorite player was Rasheed Wallace. He was a lightning-rod of a player, and fans either loved or hated him. He led the league in technical fouls nearly every year he was a Blazer; mostly because he never thought he committed any sort of foul. Many of those said technicals came when the opposing…
The Actual Answers To Every Matt Cutts Video
Google’s Matt Cutts has recorded a superhuman number of videos to help struggling site owners understand their site in search. While the videos are great, sometimes the guy just needs to get to the point. With that in mind we’ve done the hard work and watched every Matt Cutts video to pull out simple, concise versions of his answers: The Short Cutts!
What Information is the B2B Customer Looking For?
The goal of a B2B SEO campaign is to improve a search engine presence for specific keywords in order to generate more traffic to the business website. When it comes to optimizing the static website content, that means that keyword research needs to be conducted and keywords that are relevant and have search volume need to be implemented naturally into the on page content and meta information. However, as we know, optimizing…
15 Tips For International SEO Excellence
Are you already catering to an international audience? Or maybe you’re contemplating international expansion as a means to grow your business? Whichever is the case, there’s a multitude of factors that come into play when you’re operating globally.See all stories on this topic »Multilingual Search
Selling SEO to the C-Suite
What customers put in the search bar is the expression of intent”, said Seth Besmertnik, CEO of Conductor, and presenter at the SEO in the Boardroom: Tangible Search Metrics session at SES New York. The session emphasized the importance of executive…
5 Simple Ways To Debug Your Google Analytics Installation
As you might guess, we QA a lot of Google Analytics installs. It is often a maddening task that makes you want to “gaq.” However, there are some nice tools that go a long way toward making life easier. If you are questioning the data you’re getting out of Google Analytics…
Putting it all together: SEO Infographic
A lot of people who sell stuff in the search space tend to over-simplify SEO. To boil it down to a single number. But search is *amazingly* complex. Each keyword and each market has its own unique characteristics. If you learn visually and want to get a look under the hood, check out this infographic on how Google works. You may want to save a copy of it to your hard drive (right click on the…
Inbound Marketing Trends: March 31, 2013
Happy Easter! Hopefully, you don’t eat too many Peeps, Jelly Beans, or chocolate bunnies. Once again, we’ve collected the inbound marketing trends from the past week and put them all in one… (For the full post, please click the blog title link above.)
Content Marketing
How Content Marketing + Social Media = Killer SEO | Visual.ly
The person with the biggest bullhorn no longer gets to own the conversation. Today, the most interesting voice gets the microphone.
How to Integrate Your Content Strategy & Social Media Campaigns
It’s the age of “content strategy” and “content marketing.” Wherever you turn, more and more often, that’s something you’ll hear. In truth, content has been a core part of online marketing ever since the earliest days of search engine optimization. With recent Google algorithm updates, however, such as Panda and Penguin, a solid content strategy has become even more important. Branded content is working wonders for many companies, and we’re not just talking about the…
Four Reasons Why Blog Post Titles Matter
You’re reading this because on some level you’re interested in writing better blog post tiles. Or maybe you’re interested in how titles impact your readers, and how titles impact SEO. No matter how you got here, you arrived because “Five Reasons Blog Post Titles Matter” made you click. Obvious, right? But why? Four reasons why titles are everything Below are a few five things ways titles matter. Share your tips in the comments section. 1. It’s All People See Take…
Social Media
Google Plus SEO: Everybody’s Talks About It – How Do You DO It?
Google+ has such a powerful effect on Google Search not just because Google+ is a Google product, but due to how Google Plus is constructed.
How to Use LinkedIn for an SEO Boost
One of the most effective ways to use LinkedIn or any social media platform is to enhance your profiles using search engine optimization. But – did you know that not only can you use SEO techniques to help prospective employers or partners find your LinkedIn profile, but you can actually use SEO techniques within your LinkedIn profile to improve…
Without Social Media Your SEO Is Going Nowhere
Two years ago you could get your webpages ranked in the search engines if you followed a simple formula. You started with keyword research to find the right keywords, you then wrote content which the search engines loved, and finally you’d build some high-quality links to let Google and others know that people valued that content. Today, the SEO game has drastically changed. Today, if you want your website to even show up in Google,…
Let’s tie things up with a look at where Matt Cutts thinks Google will be going in the next decade.
