Patricia Oliveira
As we all know, back-links are a critical factor of search engine ranking algorithms. Getting more incoming links from better sources is a sure-fire method for improving a site’s position in SERPs. Google’s Penguin algorithm update now penalizes unnatural link-building techniques.
Google prioritizes rankings that serve users’ needs—and since shady link-building tactics undermine this goal, the algorithm actively demotes such sites. To help you stay compliant, here are three safe backlink strategies that won’t trigger Google’s spam filters.
Content
At ASEOHosting, we’re always eager to avoid a cliche, but it has to be said: quality content sits on the throne of link-building land, and dominates all the lesser methods (almost avoided it). Give users what they want, and they will come, and moreover, they will link. This means providing rich, original textual and visual content that is going to be of interest to people in your site’s target group.
Infographics and videos are especially fruitful in this respect, but the humble blog is of major importance too.
Great blog posts boost SEO. They spark discussions and shares in your niche.
Blogs also create content opportunities. For example, product pages (like socks or slug pellets) rarely attract links—but a compelling article can.
A blog is a place to demonstrate passion, personality and a flair for your niche, which will attract links.
Use Social Media
Great content attracts visitors. Now promote it.
Use Facebook, Twitter, and Pinterest to spread the word.
Search engines value social signals. Shares and likes boost your relevance.
Engagement matters—so get people +1’ing, sharing, and pinning.
Google’s Search Plus Your World integrates social results into search. Target this space wisely.
Facebook remains the top social platform.
Remember: Social success depends on quality over quantity. Avoid spam. Share only valuable content.
Focus on Local
Local businesses can boost SEO with geo-targeted links.
For example: The Schenectady Sock Emporium should earn links from:
- Local business directories
- Chamber of Commerce sites
- Other Schenectady businesses
These links help you rank for local searches like ‘socks in Schenectady.
Of course, this is only a fraction of the possibilities for building a natural link profile. If you have any ideas to share, join the conversation here in the comments, or on Twitter.
